When is a two-point conversion really a touchdown? For the brewers of Dos Equis, multiple times per season. Since last year, ...

The Impact of Sports-Related Themes / Celebrities As shown below, of six ABX “KPIs that Count,” the sports-themed ads scored ...

Ahead of a Dec. 1 Missouri launch, sportsbooks are hoping to lure in new customers with promos offering bonus bets if they ...

Leading up to the upfront, Disney will also host its annual global tech and data showcase on Jan. 7, which offers a look at ...

Tennessee head coach Josh Heupel is becoming a topic of interest for athletic directors who need a new college football coach ...

Texas Tech mega booster Cody Campbell has once again made waves in college athletics, this time not with a donation or facilities project, but with a message. Campbell produced a commercial promoting ...

Within residential connectivity platforms, which includes Comcast’s domestic broadband and wireless services, advertising ...

Auburn's athletics director says he's a one-man hiring committee for the new football coach. Should we be concerned?

LSU had an eventful week that thrust the athletic department into chaos. But after a week of turmoil, the new power structure at the school has begun to clarify. Back-to-back losses led to the firing ...