The Impact of Sports-Related Themes / Celebrities As shown below, of six ABX “KPIs that Count,” the sports-themed ads scored ...

When is a two-point conversion really a touchdown? For the brewers of Dos Equis, multiple times per season. Since last year, ...

Adverts containing seven-time Formula One champion Lewis Hamilton and Club World Cup champions Chelsea FC have been banned ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

The Canadian Senate has passed Bill S-211, which seeks to regulate sports betting advertising, sending the legislation to the House of Commons for further debate. The bill aims to create a national ...

This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global campaign titled Go Wild. The uplifting and playful campaign taps into the ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

The landscape of Free Ad-Supported Streaming TV (FAST) channels has experienced a remarkable transformation, with the number of active channels in key markets, such as the United States, the United ...

Genius Sports expects to generate Group Revenue of approximately $655 million and Group Adjusted EBITDA of approximately $136 million in 2025. This implies year-over-year Group Revenue and Adj. EBITDA ...

Canada is again having a moment of concern about advertising for online sports betting, a recurring phenomenon that is tied to the country’s decriminalization of single-game wagering and Ontario’s ...

Canada’s chamber of sober second thought is once again poised to pass a bill that would restrict advertising for online sports betting in the country. Key Takeaways The Canadian Senate is set to pass ...

Reports Q3 revenue $166.28M, consensus $155.99M. “Our growth this quarter reflects our unique ability to combine sports data with audience ...