Business Wire

e.l.f. Launches Its First-Ever Experience on Roblox, Empowering Entrepreneurs and Cultural Changemakers to Bring Passion Projects to Life

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.
Business Wire

e.l.f. Cosmetics and Beekman 1802 Join Forces for World Kindness Day in Roblox

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, joined forces with Beekman 1802 to celebrate World Kindness Day with an all-new game within e.l.f.’s Roblox ...
VentureBeat

Users can now purchase e.l.f. Cosmetics products through Roblox

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...
Forbes

How Gen-Z Beauty Brand E.l.f. Is Gamifying Social Impact Via Roblox

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...