Technology watchdogs have long warned of the role artificial intelligence can play in disseminating misinformation and deepening ideological divides. Now, researchers have proof of how well AI can ...

B.J. Fogg has many rules of thumb about what works and what doesn’t in persuading users through technology. As director of the Stanford University Persuasive Technology Lab, he consults with large ...

Large language models (LLMs), such as GPT-4, are found to be more persuasive than humans 64% of the time in online debates when adapting their arguments on the basis of personalized information about ...

There are definitely plenty of positive ways that emotionally-responsive technology could be used to raise our overall levels of happiness, identify people in need of serious help, and defuse ugly ...

Chris Simms is a science writer based in Somerset, UK. “Obviously as soon as people see that you can persuade people more with LLMs, they’re going to start using them,” says study co-author Francesco ...