Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Personalized corporate gifting is a powerful tool for building stronger relationships with ...

Personalization based purely on history is backward-looking in a forward-moving world. It ignores the single most important ...

Powered by its AI-driven growth strategy, the company unveils a revolutionary new app that combines a sleek, modern design with advanced AI search and personalization features, enabling seamless ...

CHICAGO--(BUSINESS WIRE)--dunnhumby, the global leader in customer data science, today released a special edition of the dunnhumby Retailer Preference Index (RPI), designed to determine which ...

As the lines between work and personal identities continue to blur, traditional B2B and B2C segmentation approaches are becoming obsolete. Today’s marketers must adopt a B2B2C data strategy—one that ...

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, ...

Marketers who are strategically integrating generative AI with robust data standards are achieving unprecedented content personalization at scale. And marketers who use genAI are reclaiming hours each ...

FORT LAUDERDALE, FL, UNITED STATES, September 16, 2024 /EINPresswire.com/ -- Incisiv, a next-generation industry insights firm that helps retailers and brands ...

AI is a trending topic among consumers, business leaders and marketers. While the newer, sexier elements — like content or creative generation — may seem the obvious places to focus, the greatest ...

The global gift cards market is experiencing rapid growth, driven by the rising adoption of digital payments and the ...

It's hard to get worked up about a word like "personalized." Who doesn't want a product that's tailored to their one-of-a-kind selves, like fitted suits or fluffy monogrammed towels? Which is probably ...