Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Launching a new product is a complex project that involves extensive collaborations across an organization. Today, higher levels of global competition make it critical for businesses to get to market ...

The global digital economy creates a variety of internal and external factors that increase challenges in new product introduction (NPI). Products are becoming more complex, life cycles are getting ...

Competition in the electronics industry is as fierce as ever -- especially in today's gloomy economy -- making many manufacturers re-adjust their strategies for bringing products to market.

The webinar chronicles a cooperative study with Mentor Graphics to observe and review Optimum's existing business process model used for new product introduction. Throughout the study, process areas ...

Apple's supply chain is making its early-stage preparations for manufacturing the iPhone 15, with trial production of the 2023 models said to have started in China, though one change may also benefit ...