Why weird wins in modern marketing—and how brands are pulling it off

Shopify reports brands are embracing weirdness in marketing to stand out and engage consumers tired of polished ads, using unconventional campaigns and collaborations.
Forbes

R.I.P. Omnichannel, Long Live Optichannel: Why Less Is More In Modern Marketing

Forbes contributors publish independent expert analyses and insights. I explore how brands and leaders grow in a modern marketing world.
Reuters

Chalice AI Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report

NEW YORK, NY, October 22, 2024 (EZ Newswire) -- Chalice AI today announced that it has been recognized as a Programmatic Solutions “One to Watch” in the Modern Marketing Data Stack 2025: How Leading ...
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Modern Marketing Campaigns Could Learn From Blair Witch and The Dark Knight

For the most part, modern-day movie marketing campaigns in 2024 and years past are content to show a general gist of the plot, a few catchy lines from high-profile characters, and put as many stars on ...
Reuters

Chalice AI Recognized as 'One to Watch' in Snowflake’s Modern Marketing Data Stack Report

NEW YORK, NY, September 30, 2025 (EZ Newswire) -- Chalice AI, opens new tab today announced that it has been recognized by Snowflake, opens new tab, the AI Data Cloud company, as a “One to Watch” in ...