To survive in today’s market, enterprises must deliver experiences that feel instant and intelligent. Customers expect brands ...

Former Microsoft exec Cindy Rose has joined WPP at a time when the media giant is set to undergo a major market ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Nowadays, it's simply unacceptable not to be modern in business. It feels like there's a ...

Shopify reports brands are embracing weirdness in marketing to stand out and engage consumers tired of polished ads, using ...

The agency landscape is going through a period of significant consolidation and transformation. As holding companies restructure, independent shops get acquired, and traditional players merge, a new ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--Similarweb today announced that it has been recognized as a leader in the Modern Marketing Data Stack 2025: How Leading ...

For many CMOs, the agency contract is filed away the moment it’s signed – pulled out again only if there’s a dispute or the ...

Alisha Lyndon is the CEO of Momentum ITSMA, helping firms develop Account-Based Marketing strategies, and author of The ABM Effect. There’s a lot of talk about the old and new marketing playbook and I ...

Let’s get something very clear. The so called golden age of advertising never really existed. It was nothing more than an illusion, created by the simple fact that consumer attention wasn’t earned, it ...

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing ...