Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup ...

I was facing a crisis of masculinity. I could go back to the makeup room, have the CNN makeup artist remove the gunk from my face, and be even later for my meeting than I already was. But caring about ...

Once upon a time, the realm of makeup, hair and skincare was cordoned off to men — or rather, anyone who wasn’t a woman. But times are a-changing, and these days, the rigid gender binaries that once ...

All products are marketed to be versatile, build-able, and easy to use, simplifying men’s skincare and makeup routines to meet their own needs and preferences. A recent Mintel survey revealed that 72% ...

Putting on eyeliner, mascara, foundation and lipstick is part of the daily beauty routine for millions of women. But many are being heavy-handed with the contents of their cosmetics bag in the ...