As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

EverCommerce Inc. (NASDAQ: EVCM) (“EverCommerce” or the “Company”), a leading service commerce platform, today announced that it has sold its Marketing Technology solutions to Ignite Visibility. The ...

Google and ex-Spotify staffers. Its core tech is "Lucy," an AI-powered bot.

Cluely’s Roy Lee has a message for startup founders: You should be thinking harder about how to go viral. “Generally, if ...

"Advertising has to compel humans, not digits, so there always needs to be human intervention to have a truly great idea.” ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

EverCommerce (EVCM) announced on Friday the sale of its marketing technology solutions to the internet marketing services provider Ignite Visibility.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Starting a tech firm can be akin to standing on the edge of a cliff with a jetpack on your ...

On Tuesday, self-styled "martech innovator" Snappy Kraken officially announced the launch of its Smart Growth Suite, a platform designed to streamline lead conversion and simplify marketing workflows.

Experiential marketing isn’t new, but the way brands are activating now is at a totally different level. We’re seeing companies go beyond billboards and banner ads to create tech-forward experiences ...