'For L’Oréal, the future of beauty is inclusive,' says the brand. L'Oréal is vamping things up in 2023, and that means expanding accessibility and inclusivity to reach even more makeup lovers. At the ...

While makeup tools aren’t necessarily the most exciting part of a beauty collection, they certainly are key. The types of applicators you’re using will effect how products lay on the skin, so you’ve ...

Many of us swipe on our favorite lipstick, mascara or blush in an easy breezy manner, without much physical effort. But there are millions of people for whom applying makeup poses a much bigger ...

In an effort to expand accessibility for beauty consumers, L’Oréal last week showcased its new handheld, computerized makeup applicator called HAPTA. HAPTA will be piloted through L’Oréal brand ...

Many of us swipe on our favorite lipstick, mascara or blush in an easy breezy manner, without much physical effort. But there are millions of people for whom applying makeup poses a much bigger ...

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When it comes to makeup application tools, most of us stick to traditional sponges or brushes. However, the Makeup Addiction community on Reddit may have discovered the next big game-changer in ...