The death of Kin made me think about Microsoft and how it handles marketing. This Kin was a great product but somehow it seems that Microsoft has issues with marketing compared to Apple. When Apple ...

Pam's Colecovision was her babysitter, from the age of 4 or 5, but the family only had one game. Over and over, hour after hour, she'd climb and jump through the three levels of Donkey Kong. But the ...

In anticipation of this week's release of "Halo 3" for its Xbox 360, Microsoft is cranking up the hype machine. By David Ward, The Associated Press In anticipation of this week’s release of “Halo 3” ...

SEATTLE--(BUSINESS WIRE)--Global cloud communications platform Infobip has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred ...

Microsoft has purchased Israeli-based marketing analytics startup Oribi for an undisclosed amount. Microsoft plans to use Oribi's technology in its Linkedin marketing solutions platform, company ...

Launched in 1994, this campaign was Microsoft's first attempt to sculpt its image on a global scale, and it has had a lasting resonance over the years -- although mainly as fodder for ridiculing ...

Pitching tech products to potential clients has become a more critical job with the rise of the cloud. Enterprise tech product marketing is no longer only about convincing corporations to sign ...

MSNBC will rebrand as MS NOW on November 15, completing its split from sister network NBC News and parent company Comcast.