Owners representing nearly 1,000 hotels demand Marriott revise the rules of its popular Bonvoy program.

Verizon is introducing a new loyalty program to keep subscribers from jumping ship to another carrier. Verizon Shine -- say it out loud to kickstart a slow morning -- features weekly discounts from ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Think Twice Before Joining These 20 Loyalty Programs Companies love loyalty programs. After all, they’re a great way to ...

Changes at the 'Big Three' airlines are bad news for points collectors... but with the right strategy there are still ways ...

Carnival Cruise Line's new Carnival Rewards loyalty program offers a two-track system for earning rewards. Here's everything ...

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. The free flights and elite status perks offered by airline loyalty programs are ultimately ...

Learn when it makes sense to transfer credit card points to hotel programs and when booking through travel portals like Chase ...

SEATTLE Starbucks Coffee plans to change its loyalty card program in December to reward guests with various benefits based on their frequency of visits, the chain said last week. Starting late next ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...