In 2010, Gap unveiled a new logo for their brand. It was nothing particularly shocking: Helvetica paired with a tinted blue square, referencing the familiar blue square used in its classic logo. But ...

Designing a fresh logo for your brand? It's no walk in the park. Take inspiration and learn lesson from some of the best brands in the business. Designing a fresh logo for your brand? We’re willing to ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Apple, Coco-Cola, ...

What goes into creating or updating a city logo? For the recently dumped and restored logo for the city of Las Vegas, it was $20,000 and a whole lot of controversy. For Henderson, it’s history and ...

What does it take to design a symbol that lasts for 60 years, and should all designers go back to the drawing board? CR catches up with esteemed graphic designer and logo legend Tom Geismar Chase Bank ...

Do logos matter? I have had numerous opportunities to work with diverse organizations over the years to help them develop logos and logo identity systems to define, illustrate, and grow their brands.

In this guest post, marketing scientists from Adelaide’s famed Ehrenberg-Bass Institute, James Martin and Adam Gelzinis, review Formula One’s new logo and look at the lessons for brands considering a ...

To ring in the New Year and celebrate its 40th anniversary, Starbucks announced it was rebranding and dropping the words “Starbucks Coffee” from its logo. The standalone siren symbol is a risk for the ...

Greggs’ proactive and humorous response to its logo mishap is a lesson in crisis management all retailers should follow It has already been an interesting week in the office for bakery giant Greggs.