Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

Your brand’s logo is the sort of thing that can have a bigger effect on your business than you first think. The wrong logo can make your brand come off as unprofessional, assuming anyone notices you ...

Great logos help to build and maintain instant brand recognition and consumer awareness by visually linking the logo to the business, product or service it represents. If you have a creative flair and ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...