You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses ...

Running a local restaurant franchise isn’t easy. Most franchisees understand the importance of a local digital marketing, however, they’re busy running and operating a business. They often lack the ...

Local business marketing is at a turning point. Smartphones have far surpassed other avenues for local business discovery. Increasingly when people search for a business, the information they’re ...

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Having been around for some time now, I'm fully aware that ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Opinions expressed by Entrepreneur contributors are their own. While globalization has significantly changed the marketplace, many businesses start building their success by selling to local customers ...

IRVINE, Calif., Jan. 03, 2025 (GLOBE NEWSWIRE) -- BrandRep, a leading name in digital marketing for small and medium-sized businesses, has announced a significant expansion of its advanced local ...

Last March, when Chicago-based True Value Company made the decision to shift ownership from its shareholders and sell a majority stake to a private equity firm, it was a milestone that marked the end ...

Foursquare, Gowalla and shopkick brought the “check-in” concept to life, and the growing interest around location-based applications is prompting retailers to reevaluate marketing strategy, ...