Intel has no plans to shelve its Celeron processor brand in 2011, the chip maker said Friday in response to a Taiwanese press report. “The rumor is not true, Intel has no plan to phase out the Celeron ...

As Intel moves into the third generation of its Evo premium brand, the company is drastically expanding its reach. It’s now diving into new areas such as business notebooks, peripherals, desktops, and ...

Intel is expected to introduce on Monday a new brand for business-PC technology as the latest plank of its marketing overhaul. CEO Paul Otellini tipped the company's hand during a conference call ...

In its biggest brand update in 15 years, Intel said it will focus on its Intel Core Ultra and Intel Core processor brands for its upcoming processors code-named Meteor Lake. The big chipmaker is ...

Ever since Intel launched its ‘Intel Inside’ campaign in 1991, its brand identity has become inseparable not only from PCs that contained its processors but also from PCs and ICT at large. Much has ...

The company's Viiv combination of processor, chipset and network controller will feature automatic transcoding and speedy shutdown and start-up. Stephen Shankland worked at CNET from 1998 to 2024 and ...

Intel is enjoying a much-needed jolt of adrenaline right now. New CEO Lip-Bu Tan arrived on the scene with a fresh vision and a message emphasizing what is arguably one of Intel’s greatest assets: its ...

This is a “man bites dog” story because, for much of the two companies’ existence, Intel’s brand value ranked among the highest in the world, consistently outpacing that of AMD. Under the leadership ...

Wisely, Intel has decided to simplify their overly complex brand structure by boiling things down into three main categories: “entry-level (Intel Core i3), mid-level (Intel Core i5), and high-level ...

SAN FRANCISCO--Intel, happy with its success launching the Centrino brand for mobile computers, on Wednesday introduced a new brand called Viiv for entertainment PCs. As reported, Intel wants to use ...