Facebook apps add dynamic content to your business page. Games and quizzes are extremely popular on the site, but other types of apps include video chat, streaming music, uplifting messages, book ...

Facebook is combining its lucrative app install ads with deep linking so a specific in-app purchase page opens once the app downloads. The result is a powerful new tool for direct marketers that sell ...

In October, Facebook began leveraging the enormous popularity of its mobile apps to advertise other apps. The mobile ads for apps, which run in users’ news feeds and direct them to app install pages ...