The midterm election campaigns have barely begun, and politicians and advocacy groups are already spending over $1 million a day on Facebook ads to energize their supporters and gain new ones. That ...

When it comes to organic reach and connecting with prospects or potential customers, many small-business owners believe that ad spend is not a matter of if they need it, but when they should invest in ...

How can social-media platforms make it easier for users to control the ads they see? A new study offers some answers. The study looks at different ways of helping users locate ad-settings tools, ...

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