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The so-called lip gloss overture is just one of many subtle tactics used by social media stars. By Madison Malone Kircher If this story were a TikTok video, the writer would be applying lip gloss ...

It does involve using a liner but not necessarily in the way you might think. Plus, tips for smoothing your skin and layering on color that won’t smudge. By Caitie Kelly Lipstick has been used, in ...

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Red lipstick is one of the oldest makeup tricks in the book, and for a good reason: There’s just no better (or simpler) way to take your look from “meh” to major. But bold, bright lip colors, like ...