In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take ...

ANGA MASTERY has launched its first online course, "Comprehensive Google Analytics 4". This data analytics training is designed for marketers, business owners, and individuals, providing hands-on ...

Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign's ROI. Google Analytics 4 allows users to customize conversion ...

The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating an effective digital marketing campaign is not about crafting eye-catching ads or ...

Sweden’s privacy regulator has ordered three local companies to stop using Google LLC’s ubiquitous Google Analytics service. The decision, which was made public today, follows several similar ...