If your business relies on a strong Web presence, you need to pay close attention to visitor statistics to improve performance and more accurately target markets and demographics. The Google Analytics ...

The statistics generated by Google Analytics can help you to improve your website by offering insights about site visitors. To make use of Google Analytics, you need to add the tracking code generated ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Google also released a new wizard to create and tweak the Google Analytics code, with a few advanced functions built in. Now it will be possible to configure the code for multiple domains, advanced ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

On the Single Grain blog, we’ve talked a lot about the power of Google Analytics in general terms with the following posts: But today, I want to take a look at a more specific application of Google ...

Many users publishing their Web sites using Apple's iWeb site publisher have expressed frustration when trying to add the power of Google Analytics to their pages. Google Analytics allows Web page ...

Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, ...

If you are a marketer, you know just how important it is to keep track of your analytics, and there are plenty of resources to make sure you are your own analytics expert. These analytics help show ...

Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of people were coming to your ...

The way Google Analytics reports bounce rate and time on page leave a lot to be desired. Contributor Marcus Miller outlines two easy ways to get better data on single-page visits so marketers ...