Google Analytics is a useful tool for measuring website usage — everything from simple page views to the kind of complex ad campaign tracking marketers might need. However, I find the user interface ...

The Google Analytics API provides access to Google Analytics (GA) report data such as pageviews, sessions, traffic source, and bounce rate. The official Google documentation explains that it can be ...

Google has expanded its Analytics Data API to include cross-channel conversion reporting, now in alpha testing. The update gives developers programmatic access to paid and organic performance data, ...

Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited ...