Organizations shouldn’t waste time and funds on direct mail if it doesn’t bring in a reasonable return, says the author of this guide. “A great deal of time and thought must be invested in the ...

Lob, the direct mail automation and logistics platform that brings the power of digital to direct mail, today announced it has been selected as "Delivery Platform of the Year" in the 5 th annual ...

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...

Direct mail is having a moment. Budgets are growing, confidence is high and performance continues to hold up even as other channels become noisier and less predictable. According to research by the ...

As AI dominates marketing discussions, direct mail is quietly gaining ground alongside it. Here's what research shows about the channel.

“Because of its ability to target, reach, and motivate individual people in large numbers,” mail solicitation plays a key role in nonprofit fund raising, writes Mal Warwick, who founded or helped ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

New investments give marketers more creative flexibility, stronger engagement, faster speed to market, and greater ROI for today's direct mail programs. ST. LOUIS PARK, Minn., April 21, 2026 ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Retail logistics offers a different lens on customer engagement. Campaigns are not only visible at launch, but across planning cycles, seasonal shifts and moments when strategies quietly change ...