As the pendulum swings hard toward 1:1 personalization, a question emerges: Just because we can personalize every interaction ...

Scooter’s Coffee story underscores a broader lesson for QSR leaders: loyalty can’t be static. It has to move as quickly as ...

Discover how AI can enhance human connection rather than replace it, helping brands deliver personalized experiences at scale.

The number of customer digital touchpoints continues to increase unabated. And that means our marketing efforts are more measurable than ever and marketers are expected to be able to connect the dots ...

Loyalty promotions for age-restricted categories is a growing trend in the convenience channel. "Because age and identity verification can be proven via an app, it enables more effective marketing ...

Today’s consumers expect more than just functional brand interactions. They expect intelligent, personalized experiences delivered in real time. According to McKinsey, 71% of consumers expect ...

Retailers are grasping the importance of data-driven personalization and seamless customer experiences. Customer data platforms (CDPs) have become essential to achieve these goals. With AI integration ...

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, ...

Credit: Shutterstock Artificial intelligence (AI) is already a part of our everyday lives and is no longer a sci-fi idea.

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...