Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

A sobering new study from cybersecurity firm Surfshark has laid bare the true scale of the data breach epidemic, revealing ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

As the lines between work and personal identities continue to blur, traditional B2B and B2C segmentation approaches are becoming obsolete. Today’s marketers must adopt a B2B2C data strategy—one that ...

With quality, centralized data, AI tools can be trained to recommend relevant content, meetings and experiences to ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Personalization based purely on history is backward-looking in a forward-moving world. It ignores the single most important ...

Your personal data is probably being sold right now. Scam calls, junk emails, and weird login alerts aren't random. They're warning signs that your information is being circulated through data brokers ...

The Office of the Data Protection Commissioner (ODPC) has acknowledged media reports suggesting that M-Tiba mobile health-wallet platform may have suffered a cyber incident that potentially exposed ...