Data solutions provider and Oracle acquisition target BlueKai has released an update designed to expedite a very unsexy but nevertheless crucial element of data-driven marketing: the onboarding ...

Working with massive amounts of data is essential in modern business. Data affects every business decision, with lasting effects on customer relationships. Getting customer data into applications is ...

Brands are eager to onboard and match data sets, but don’t want first-party data to leave their own systems. They want user-level targeting, without the risk in trafficking actual consumer data.

Along the way, it enforces business rules, flags anomalies and maintains a secure, auditable trail. This shift from manual ...

Director of Marketing and Product for Troparé Inc., a leading provider of B2B no-code data onboarding, mobile app, and analytics solutions. Data is being transferred, shared and moved between ...

Historically, there have been significant barriers for firms to gain meaningful insights and value from cloud data content because of disparate datasets that are unstructured in nature, according to ...

You’re probably familiar with the numerous stats dedicated to customer retention. For example, customer acquisition is 5 times more expensive than retention. Providing an exceptional customer ...

Denver, Jan. 11, 2022 — FullContact (www.fullcontact.com), the industry leader in consumer identity resolution as a service, today announced a new partnership with Lotame (www.lotame.com), the leading ...

NEW YORK, Nov. 19, 2024 (GLOBE NEWSWIRE) -- 33Across, an addressable infrastructure designed for the open web, and MediaWallah, an identity-by-design solution, today announced a new strategic data ...

Advertiser spend on consumer data onboarding is expected to grow in the U.S. from $250 million in 2016 to $1 billion in 2020, according to research from Winterberry Group, a management consulting firm ...