Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kevin Bailey Artificial ...

Have you ever had an idea and wondered, "Will this work?" That's where "Proof of Concept" comes in. Think of it as a small test or experiment for your idea. Before diving in fully, you try out a basic ...

Releasing a new product is not a task to take lightly. If the product does not sell as planned, it is a wasted investment in advertising, inventory costs and manufacturing. To avoid this scenario, it ...

Design thinking empathizes with users to understand needs and develop concepts to create effective solutions for addressing those needs. The following outlines three tips that can help product ...

Opinions expressed by Entrepreneur contributors are their own. Amazon Fire Phone, Google Glass, New Coke and Nintendo’s Virtual Boy: What do all these products have in common? They didn’t sell.

Earlier this month, Denver rolled out an update to its permitting process that could shorten development timelines by several months. It could be pretty transformational for us,” said Chris Gleissner, ...