Under Armour Launches Lab96 Studios to Help Tell New Athletic Stories

Lab96 Studios takes its name from Under Armour’s earliest days. The company was founded by Kevin Plank in 1996, and early ...
The New York Times

Can Under Armour disrupt soccer? ‘It’s not a far walk from an NFL pitch to an EPL pitch’

What is the one thing elite athletes and coaches have in common? Kevin Plank, founder of sportswear brand Under Armour, should know; he has met with enough of them in the past three decades. Plank has ...

GT Reportedly Agrees to Lucrative Under Armour Contract, Ending Adidas Partnership

Georgia Tech athletics announced Friday that it agreed to an apparel contract with Under Armour that will go into effect next ...
Sports Illustrated

Georgia Tech Inks A New 10 Year Deal With Under Armour; What does This Mean For The Yellow Jackets?

Starting July 1st, 2026, Georgia Tech will have a new apparel partner, Under Armour. Georgia Tech will wear Adidas for the rest of its deal until the end of the 2025-2026 school year. Here is the ...
The Indianapolis Star

South Bend schools partnering with Under Armour in athletic uniform agreement

The athletic teams from the South Bend public high schools will be sporting a new look in the future. The school corporation announced a new partnership with Under Armour via email Tuesday. The deal ...
WSB-TV

Georgia Tech athletics switching from Adidas to Under Armour

ATLANTA — The Georgia Tech athletic department announced Friday that it will move from Adidas to Under Armour as its uniform and merchandise maker. Georgia Tech and Under Armour agreed to a 10-year ...