Under Armour Launches Lab96 Studios to Help Tell New Athletic Stories

Lab96 Studios takes its name from Under Armour’s earliest days. The company was founded by Kevin Plank in 1996, and early ...
Sports Illustrated

Under Armour Unveils King of Diamonds Collection for MLB All-Star Game

All of the best baseball players have arrived in Atlanta for the 2025 MLB All-Star Week. While all of the major sportswear brands are battling it out for attention, Under Armour is bringing an ...

GT Reportedly Agrees to Lucrative Under Armour Contract, Ending Adidas Partnership

Georgia Tech athletics announced Friday that it agreed to an apparel contract with Under Armour that will go into effect next ...
Sports Illustrated

Georgia Tech Inks A New 10 Year Deal With Under Armour; What does This Mean For The Yellow Jackets?

Starting July 1st, 2026, Georgia Tech will have a new apparel partner, Under Armour. Georgia Tech will wear Adidas for the rest of its deal until the end of the 2025-2026 school year. Here is the ...
The New York Times

Under Armour’s Founder Will Return as C.E.O.

Kevin Plank, the sports apparel company’s controlling shareholder, will seek to reinvigorate the struggling brand. By Rebecca Robbins Under Armour, the sports apparel company, said on Wednesday that ...