The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the company wants you to think about what it stands for. And, it’s a reminder of ...

Ridley Scott was confused. In 1983, he was asked to direct an advertisement for a new Apple computer to be launched the following year. He imagined Apple had something to do with the Beatles.

An Apple-1 advertisement that was written by Steve Jobs recently sold for $175,759 at an auction hosted by RR Auction. The ad is a rough draft with specifications for the Apple-1 machine, along with ...

An ad meant to show how the updated device can do many things has become a metaphor for a community’s fears of the technology industry. By Tripp Mickle Tripp Mickle has been writing about Apple since ...

Calum Russell is a film editor at Collider, helping the movies team deliver top-quality content every day of the week. As well as writing, Calum regularly writes features, lists and reviews on ...

Winners & losers: Apple's new eight-minute ad takes a thinly veiled jab at last year's CrowdStrike meltdown – the software update that crashed Windows systems running critical infrastructure around ...

During Super Bowl XVIII on January 22, 1984, television viewers watched an ad for a personal computer, and it was no boring, tech-centric promo. A dystopian army of grey, drone-like people were being ...

A vintage Apple computer signed by company co-founder Steve Wozniak is being sold at auction. The Apple-1 set in motion the company that in June became the first publicly traded business to close a ...