As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...

Amazon Web Services is releasing a new product aimed at making it easier for advertising technology companies to use cloud technology and integrate with one another. That’s notable because many ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser and instead imposed lighter conditions to remedy the company’s illegal ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

The judge agreed Google "willfully engaged" in "anticompetitive acts." A federal judge has ruled that Alphabet's Google Google illegally monopolized key segments of the online advertising technology ...

NaviStone, opens new tab is expanding with the addition of Jeff Moore as Vice President of Strategic Agency Partnerships, a ...

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...

With its fourth acquisition since its inception, Harbor aims to quickly scale and meet law firms’ demand for data quality services. On Tuesday, professional and legal services company Harbor announced ...