From AI-powered planning to patriotic festivals, 2026 is redefining how we travel. These 15 standout trends reveal a shift toward more intentional, playful, and surprising experiences. Whether you're ...

New data shows that experiences are the leading factor when choosing a destination. The latest consumer spending data from GetYourGuide reveals a surge in demand for unique travel experiences and ...

A recently published study by Future Market Insights expects the global adventure tourism market to expand at a 16 percent CAGR (compound annual growth rate) over the next decade. Meaning: By the end ...

The Chinese traveler's slow return continues to impact global travel. But adventure tourism operators are optimistic they'll be parachuting into newly opened group travel countries like Australia.

The Adventure Travel Trade Association sizes its market as potentially $1.16 trillion. To reach that number required a more ...

If you're looking to make 2025 your most adventurous year yet, you're in luck — travel companies are rolling out incredible new active group trips that take exploration to the next level. From the ...

For the first time since 2020, the Adventure Travel Trade Association (ATTA), in partnership with the International Institute of Tourism Studies at The George Washington University, has released its ...

It’s been a troubling year for the adventure tourism industry, which offers high-risk travel to customers wealthy enough to afford it, including rocket rides into space, treks to lofty mountain ...

There’s one under this rock!” we call out to our snorkelling instructor, who dives down and resurfaces triumphantly with a ...

Adventure tourism, Future Market Insights said, is gaining traction due to, among other reasons, increasing inclination towards exploring newer places and affordable flights both domestically and ...