Starbucks to sell control of China business
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Starbucks is preparing to sell a 60% stake in its Chinese division to Hong Kong-based Boyu Capital in a $4 billion deal as it continues its business transformation.
Starbucks will sell a majority stake in its $13 billion China business to Boyu Capital under a landmark joint venture.
Starbucks Bets on New Chinese Partner to Save Its Fading Empire in the World's Second-Largest Market
Starbucks partners with Boyu Capital to regain momentum in China, selling a majority stake while aiming to expand its footprint amid growing competition.
Foreign companies can no longer rely on brand prestige alone in sectors in which Chinese rivals undercut prices